In the current digital marketplace, professionals across many different fields and specialties compete for limited space on the coveted 1st Page of Google. While the goal is to be found and generate business, the means by which you achieve that goal are often ambiguous.
After all, Search Engine Optimization is a relatively new phenomena and because of the dynamic nature of it’s application and function, it is always changing. While this is the case, the most stable and powerful element to any online marketing campaign is quality content.
For Sole Practitioners and Firms alike, content can mean advice for your prospective clients, educational information or even specifics on the services you offer. How this content is structured and presented will determine just how beneficial it is in regards to your online visibility. Content should be written with Search Engine algorithms in mind while still focusing on your main audience, human visitors.
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